Counter Mat by Kleen-Tex is a personalized counter mat that transforms every customer touchpoint into premium-quality advertising space. Thanks to 300 dpi sublimation printing, your logo or graphics are presented in photorealistic CMYK colors, capturing attention from the first glance at the bar counter, reception desk, or sales point.
Why Choose Counter Mat Kleen-Tex?
The personalized Counter Mat is much more than an ordinary desk pad. It's a strategic branding tool that builds brand recognition where purchasing decisions are made. Sublimation printing technology ensures permanent, non-fading colors that withstand hundreds of cleaning cycles. Unlike traditional PVC mats, Counter Mat uses phthalate-free nitrile rubber, guaranteeing excellent adhesion without adhesives. The polyester knit surface with 0.35 mm thickness works perfectly with cushioning rubber backing available in two variants: 0.9 mm or 1.35 mm. Non-slip base eliminates sliding risk, increasing safety and comfort. Washable up to 40°C allows maintaining impeccable cleanliness without quality loss. Ideal as merchandising element for beverage brands. Minimum order of just 25 pieces enables economical production, and 1-year manufacturer's warranty confirms reliability.
Counter Mat Kleen-Tex Application in Business
Counter Mat finds wide application wherever customer contact occurs at work surfaces. In bars and restaurants, it protects surfaces while displaying logos or promoted brands. Thanks to photorealistic printing, create impressive visualizations of cocktails or seasonal promotions. In retail points, hotel receptions, or service offices, Counter Mat strengthens visual identification. Particularly appreciated by companies organizing events, trade fairs, or promotional activities – lightweight construction means repeated use in different locations. In cosmetic, jewelry industries, the pad protects delicate surfaces while communicating exclusivity. Quick-service restaurants use Counter Mat to mark click & collect zones. Coffee shops place mats at coffee machines where baristas prepare drinks. Hotels use personalized mats at reception desks, creating professional first impressions.
Counter Mat Kleen-Tex Technical Specification
- Standard sizes: 23×43 cm, 24×89 cm, 19×60 cm, 40×60 cm
- Custom sizes: maximum width 150 cm × length 200 cm
- Total weight: 1.25-1.78 kg/m² (depending on version)
- Total height: approx. 1.25 mm or 1.7 mm
- Top layer: polyester knit 0.21 kg/m², fiber height 0.35 mm
- Bottom layer: phthalate-free nitrile rubber 0.9 mm (1.04 kg/m²) or 1.35 mm (1.57 kg/m²)
- Border width: 0 mm (full-color to edge) or 10 mm
- Border thickness: corresponds to rubber thickness (0.9 mm or 1.35 mm)
- Printing technology: digital sublimation CMYK 300 dpi with Pantone matching
- Washing temperature: 30-40°C
- Minimum order: 25 pieces
- Production tolerance: +/- 3%
- Warranty: 12 months
- Certificates: Phthalates Free, Oeko-Tex Standard 100
- Customs tariff number: 54076990
- Production: Europe
Counter Mat Kleen-Tex Maintenance and Cleaning
Counter Mat was designed for easy care under intensive use. Machine wash at 30-40°C without chlorine bleaches recommended after 10-15 days intensive use. Select delicate program, add mild liquid detergent. Avoid high-speed spinning. Lay mat flat to dry naturally – tumble drying not recommended. During transport, roll mat loosely avoiding sharp bends. Store in dry place away from heat sources. Avoid chlorine bleaches, organic solvents, or abrasive pastes. Proper maintenance maintains aesthetic appearance for minimum one year of intensive use.
Frequently Asked Questions
Is Counter Mat suitable for intensive use in bars or restaurants?
Yes, Counter Mat was designed specifically for intensive commercial use. The two-layer construction of polyester knit and phthalate-free nitrile rubber ensures exceptional durability. The ability to wash at temperatures up to 40°C allows regular cleaning without loss of print quality or non-slip properties. Nitrile rubber is resistant to alcohol, fats, and most detergents used in gastronomy, guaranteeing long life even in the most demanding conditions.
What branding benefits does personalized Counter Mat bar mat provide?
Counter Mat is a strategic marketing tool that exposes your brand exactly where purchasing decisions are made – on the bar counter or at the sales point. Sublimation printing at 300 dpi resolution ensures photorealistic CMYK graphics quality with Pantone matching capability. Unlike traditional POS materials, the mat remains functional throughout the year, offering an excellent cost-to-brand-exposure ratio. Additionally, it increases service professionalism and positively influences perceived establishment value.
What sizes and personalization options are available for Counter Mat?
Counter Mat is available in four standard sizes: 23x43 cm, 24x89 cm, 19x60 cm, and 40x60 cm. For specific needs, we offer custom sizes with maximum width of 150 cm and length of 200 cm. You can choose rubber thickness: 0.9 mm (thinner, lighter version) or 1.35 mm (thicker, more cushioning). Border width is 0 mm (printing to edge) or 10 mm (with edging). Minimum order is 25 pieces, and each mat can have a unique graphic design tailored to your marketing campaign.
How often should Counter Mat be cleaned and how does this affect print durability?
Cleaning frequency depends on usage intensity. In high-traffic bars, we recommend machine washing once weekly; in less stressed locations, every 2-3 weeks suffices. Sublimation printing technology causes permanent dye penetration into polyester fiber structure, so the print doesn't wear off even after hundreds of washing cycles. The mat remains aesthetic and functional for minimum one year of intensive use, often significantly longer with proper maintenance. Key is washing at temperatures not exceeding 40°C and flat drying.
Is Counter Mat safe for health and environment?
Yes, Counter Mat is made of phthalate-free nitrile rubber, eliminating harmful plasticizers that could migrate into food or beverages. The product meets REACH regulation requirements regarding chemical substances and has Phthalates Free certification. All sublimation dyes are certified according to Oeko-Tex Standard 100, guaranteeing absence of allergenic or carcinogenic substances. The mat is produced in Europe according to European environmental and labor standards, and nitrile rubber is compatible with underfloor heating (though the product is primarily intended for counters).
Kleen-Tex Counter Mat is a professional solution combining counter protection functionality with effective branding at customer contact points. Photorealistic printing, phthalate-free materials, and European production quality make this an investment that pays for itself many times through increased brand recognition and service professionalism. If you're looking for a durable, aesthetic, and safe tool to strengthen your business visual identification – Counter Mat is the choice that meets your expectations.
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